The Color Of Success

Lyndon “Duke” Hanson smiled as he remembered the spring 2004 visit to CU’s senior advertising class. The co-founder of Crocs was telling the students about his company’s funky boat shoe. “We were just becoming a recognized company,” Hanson said. “We hadn’t done any advertising or marketing…the students thought we were crazy, and they had to do a semester-long project on Crocs.

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By niapuett / Administrator, bbp_keymaster on May 20, 2016